New Smashbox BB Cream?

I actually just came across this post on facebook from sephora.com that Smashbox just released their newest product on sephora/smashbox.com (originally released on QVC back in July).  Smashbox Camera Ready BB Cream SPF 35. It’s the multitasking miracle worker that primes, perfects, protects, moisturizes, and controls oil all in one. It sounds promising doesn't it? 

Here are a few pictures and a video from Smashbox/Sephora website (meaning these are NOT mine)

And straight from Sephora.com website: It retails for $39

Camera Ready BB Cream SPF 35
What it is:
A five-in-one set secret for achieving flawless skin on camera and beyond.

What it does:
This multitasking tinted cream formula with SPF 35 moisturizes, primes, perfects, controls oil, and protects for flawless skin on set and beyond. Formulated with emollients and optical pearl pigments, this BB Cream gives skin a glowing, ethereal look and provides a hydrating veil for the complexion to maintain moisture on the surface of the skin. With its ultra-smoothing finish, it instantly re-texturizes to create a smooth canvas. Especially when worn under foundation, it enhances the wear of makeup for up to eight hours. Ideal even for oily complexions, this expert formula with UVA/UVB protection helps inhibit oil to prevent the complexion from getting shiny throughout the day without the typical chalky matte finish.

What else you need to know:
Smashbox first heard about Asia's hottest beauty craze in the photo studios from makeup artists, who had just been on location, and found it was the best tool to perfect skin on set without all the typical layers of product such as moisturizer, primer, concealer, and foundation which can irritate sensitive skin. This unique formula creates "progressive" coverage, which means you can achieve different levels of coverage depending on how you wear it. Appropriate for all skin types, this product is free of fragrance, dermatologist tested, and non-acnegenic.Size: 1 oz

It comes in four colors: Fair, Light, Medium & Dark (on smashbox.com they have one extra color called Luminous)


I've been really curious about BB creams and it seems that major companies are starting to come out with their own. what are your thoughts? are you going to be purchasing this?